FOR IMMEDIATE RELEASE: April 27, 2026

Big Bend Hospice’s “Transitions Supportive Care” Program Undergoes Name

Change to “Big Bend Palliative Care”

New name reflects alignment with trusted organization while continuing the same

compassionate care

TALLAHASSEE, Fla. — Big Bend Hospice announced today that its Transitions

Supportive Care program will be renamed Big Bend Palliative Care, effective June 1,

2026.

The name change reflects a strategic effort to align the program more closely with the

Big Bend Hospice organization and the broader Big Bend Health system while providing

greater clarity about the services offered. While the name is changing, the care remains

the same, delivered by the same experienced team with a continued focus on comfort,

support and quality of life.

“Big Bend Palliative Care provides the same compassionate support our community has

come to know and trust,” said Amanda Gustafson, Chief Operating Officer of Big Bend

Hospice. “This change ensures our name clearly reflects both who we are and what we

provide: specialized care that supports patients and families in their health care

journey.”

Big Bend Palliative Care focuses on improving the quality of life for individuals living

with serious or chronic illness. Care is provided alongside curative treatments and

includes symptom management, emotional support, care coordination and guidance in

navigating complex medical decisions.

The transition is part of a broader initiative to strengthen alignment across services

under the Big Bend Health umbrella, making it easier for patients, families and referral

partners to understand and access a full continuum of care.

“Palliative care is about meeting people where they are, earlier with the support they

need to live as fully and comfortably as possible,” said Norman Pasley, Chief Nursing

Officer at Big Bend Hospice. “By bringing this program under the Big Bend name, we

are reinforcing that this care is part of the same trusted mission our community has

relied on for more than 40 years.”

Eligibility, referral processes and care teams remain in place and patients and partners

may continue accessing services through the same program channels.

Through Big Bend Palliative Care, individuals and families can receive an extra layer of

support, helping manage symptoms, reduce stress and improve overall well-being

throughout the course of serious illness.

For more information, visit bigbendhospice.org/big-bend-palliative-care.

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For more information, please contact:

Asya Griffin, Marketing and Community Relations Coordinator

Big Bend Hospice

agriffin@bigbendhospice.org

(850) 878-5310

Media Contact:

Maria Elsbernd, Public Relations Manager

Revell Media

maria@revellmedia.com

(850) 445-7219

About Big Bend Hospice:

Big Bend Hospice (BBH) is the area’s only nonprofit hospice provider, delivering compassionate,

community-based care to eight counties in the Big Bend region for more than 40 years. The

organization offers a wide array of services that extend beyond end-of-life care, including

palliative care, grief counseling, caregiver guidance, and pediatric support. Through programs

such as Music Therapy, Veterans Services, and inclusive spiritual care, BBH goes Beyond

Hospice.

Learn more at bigbendhospice.org.